Blogging Communities : Nuffnang

A blogging community is where a group of individuals mainly bloggers with similar goals and interests communicate with one another and share information using blogs. (Owyang, 2007) They are people who are joined together because they enjoy or appreciate the same things. To create a blogging community, a blogger must garner a personal connection with their readers. They must have RSS or feedreaders on their blogs to allow new possibilities to discover and read blogposts. Besides that, web tools like tagging and comment boxes should be added so readers can leave their thoughts. (White, 2006) Moreover, reply to what a reader has said or comment on their blogs in return. This interaction will form a close-knit community as discussion build community. (Mueller, 2009) The types of blogging community include One Blog Centric community whereby the blog hosts a number of bloggers but is owned by a single blogger, Boundaried Community where people join the community then create a blog and Topic Centric community where blogs are grouped according to topics. A popular blogging community in Malaysia is Nuffnang.com. Nuffnang.com is a hybrid blogging community as it is a One Blog Centric community as an individual owns it but it is also Boundaried and Topic Centric community.

Nuffnang also acts as a blog advertising platform whereby new bloggers are able to find people of similar interests by posting up links to their blogs. It is also a money generating tool as bloggers act as an ambassador for companies as they advertise services and products on their blogs.

References:

Mueller, E 2009, ‘How to Create Community on Your Blog’, viewed 29 September 2010, <http://blissfullydomestic.com/2009/how-to-create-community-on-your-blog-for-wordpress-users>

Owyang, J 2007, ‘Defining the term online community’, viewed 29 September 2010, <

http://www.web-strategist.com/blog/2007/12/28/defining-the-term-community/>

White, N 2006, ‘Blogs and Community – launching a new paradigm for online community?’, viewed 29 September 2010, <http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm>